
The stage is Hyakka-cho, a town brimming with a venerable history and vibrant downtown culture. Living in this town is Momozono Sakura, a super energetic middle school girl who grew up in a kabuki family and loves festivals and stages. However, one day, an evil organization called the "Yogore Clan" appears, which uses people's "depressed hearts" and "boredom" as energy to steal the world's colors and smear them in black ink. Because of the Yogore Clan, the city's beautiful scenery and people's bright smiles are being turned into a gloomy monochrome world one after another—a great crisis! At that moment, a fairy named Pochimaru, who came to restore the beautiful colors to the world, appears before Sakura. "I won't let you take away everyone's smiles or the colors of my beloved town!" When the "passionate heart that captivates people" burning in Sakura's chest ignites, her charm compact shines brightly, and she transforms into the warrior adorned with kabuki splendor, "Cure Sakura"! With a flashy and magnificent stage action, she purifies the first monster in vibrant colors. However, the threat of the Yogore Clan has only just begun. Sakura resolves to fight as a Precure to restore smiles and colors to the world. Eventually, her unique friends living in the same Hyakka-cho—the ninja Shinobu (Cure Shinobu), the fireworks specialist Hanabi (Cure Hanabi), the calligrapher Suzuri (Cure Suzuri), and the festival enthusiast Matsuri (Cure Matsuri)—awaken to the power of their respective "Japanese beauties" and join her as allies. Though they sometimes clash, the five recognize each other's individuality and are bound by a strong bond. Not "The heart of elegance blooms, the blade of justice is concealed!" but rather "Bloom in the heart, flowers of smiles! Bravo, Hyakka Ryoran! Precure!!!" To fill the world with smiles and vivid colors, the "bravo!" and "gorgeous" colorful story of five girls begins right here—!